CREATIVETECHNOLOGYSTUDIO for thingspeople want to touch
MOST DIGITAL WORKIS FORGOTTEN.WE DESIGN THE exceptions.
Three connected practices. Six specialist capabilities. One coherent engagement. Product systems, brand systems and moving image sit with the same senior practitioners, so an idea carries from the first frame to the shipped build.
The people who scope the work do the work. There is no account layer between you and the practitioners.
Disciplines
INTELLIGENCEWITH Apoint of view.
Agents, generative pipelines and model-backed systems built as products, not demos. The interesting part is never the model — it is the judgement wrapped around it.
SOFTWAREWITH Aspine.
AI-native web applications and product engineering. Designed and shipped by the same team, so nothing is lost between the drawing and the build.
DIGITALDOESN'T HAVE TOfeel digital.
Brand and interface made for the hand, even when there is nothing to hold. Weight, material and rhythm, applied to a screen.
WE MAKEFILMSCAMERAScan't.
Directed film and moving image. No sets, no physics, no permits — AI is the material, never the subject.
THIRTY SECONDSTHAT EARN THEnext thirty.
Brand films and campaign work with the finish of a production house and the speed of a studio that owns its own pipeline.
AN IDENTITYYOU CANpress into paper.
Identity systems, naming and art direction built to survive contact with the real world — print, screen, film and everything between.
THE RECORDspeaks first.
Every engagement below was scoped, made and finished by the senior practitioners who took the first call.
- Engagements in the public record
- 08
- Connected practices
- 03
- Specialist capabilities
- 06
- Layers between you and the makers
- 00
- Brainis
- Noah Ventures
- SoulOne
- SocialTime
- OneSociety
- NovaLab
- Founder Portal
- Yellow Sketch
CRAFT · WEIGHT · INTENT · CRAFT · WEIGHT · INTENT
WEIGHT IS A decision.
THE ROOT
The city stops being built and starts being grown.
SENIOR-LED.LIMITED ROSTER.NO INTERNAL RELAY.
The people who design the work build the work — interface, film and codebase alike. Nothing is passed down a chain inside the studio, so nothing is lost between the drawing and the thing.
We hold a small active roster so no engagement is handed down to someone who was not in the room. At the end we hand over everything — files, source, systems and documentation.
SMALLBY DESIGN.
Senior practitioners working directly across strategy, design, development and film. No account layer between you and the people making the work.
FROM CALLTO shipped.
Four steps, no ceremony. You always know what happens next, what it produces and how long it takes.
CALL
Thirty minutes on the thing itself — what it is, who it is for, what would make it fail.
A straight answer on whether we are the right studio for it.
SCOPE
We write the work down: the shape of it, the deliverables, the sequence and the price.
A fixed scope, a fixed fee and a date.
BUILD
Design and build run as one process, reviewed weekly against real material — never a slide.
Working frames every week, not a reveal at the end.
SHIP
We hand over the files, the system and the build, then stay close through launch.
Everything on our side needed to run it without us — hosting, licences and model accounts stay in your name.
Working with us
- How a project starts
One call, then a short written brief from us. Every enquiry is read by a senior member of PlayLab. We normally respond within two business days.
- How long things take
A film or identity runs four to eight weeks. Software runs eight to sixteen. Nothing is quoted before it is understood.
- What it costs
Fixed fee per phase, agreed in writing before work begins. We price for quality rather than volume, and we do not publish a minimum — the shape of the work sets the figure.
- Who does the work
The practitioners you meet. Where a project needs a specialist we do not have in-house — a composer, a crew, a translator — we bring one in, name them, and stay accountable for the result.
- Who owns it
You own the work — files, source and rights transfer on final payment. Third-party licences, hosting and model providers remain in your name and under their own terms. We only ask to show the work.
- Where we work
Yerevan, working worldwide. Async by default, on your timezone when it matters.
TELL US WHATYOU'RE making.
Three lines is enough to start. Every enquiry is read by a senior member of PlayLab. We normally respond within two business days.