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NOTES ONmethod.

Written by the people doing the work, about the work. No trend pieces, no predictions — only what we have actually had to solve.

J / 001

Cutting AI footage like film

Generative models hand you twenty seconds at a time. Everything that makes those seconds read as a film happens afterwards, in the edit.

14 MAY 20266 MIN

J / 002

What a scope document owes a client

We write the terms of reference before the proposal, and we let the client argue with it. Here is the reasoning.

METHOD

02 JUN 20267 MIN

J / 003

A synthetic image that survives a second look

The first look is easy now. The studio's whole discipline lives in what happens on the second.

THE LAB

09 JUL 20265 MIN