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PlayLab

LAB / 012 / 2024

ZERO GRAVITY TYPE

Letterforms with mass but no floor.

Heavy three-dimensional letterforms suspended in a dark void

Medium

Typography / motion

Typography animated as physical objects rather than opacity. Each character carries weight, inertia and a centre of gravity, then loses the ground.

Almost none of it is usable in client work. That was the point.

Bone-white letterform blocks tumbling with real weight

Discarded

Type without gravity loses its spacing first.

Discarded process frame from the zero gravity type study
REJECT / 01

Letters collided. Weightless is not the same as unarranged.

Discarded process frame from the zero gravity type study
REJECT / 02

Correct in isolation, wrong in the room. The frame ended up mostly empty.

One movement from it survives in production. We are not saying which.

Next experiment

THE MECHANISM